During a recession, nasty life-expectancy-decreasing fast food is typically more attractive to those with slimmer wallets, as the past few years have shown healthy profits for McDonald's as well as Pizza Hut, KFC and Taco Bell (all part of the powerful and delicious Yum! syndicate). Dollar menus, cheap combos and promotions all kept our ever-ampler behinds in fast food restaurant swivel seats instead of at more expensive casual restaurants.
Everyone did well except for Burger King, whose troubles with dropping revenues started a while back. Oddball promotions
had a hand in keeping eaters away, and telling angry franchisees that they'd gladly be paid a dollar
Tuesday for a $1.10 burger today didn't help.
There were brief moments of hope for the King reclaiming his throne after the company was bought out by Brazilian-backed 3G capital. We were so close to having a new "Churrascaria
Kingdom." I mean, how awesome would that have been? Carnival tie-ins? It would be the most exciting meal you would ever eat, except it would be for breakfast, lunch and dinner--every day!
Burger King had its chance to make the world a better place with its Deluxe Carnival Chicken Debauchery Sandwich. But no. Now we just have slipping sales and more questions than answers. And good luck trying to get any explanation from their plastic spokesperson...